diff --git a/apps/pom.xml b/apps/pom.xml
index 28fd5d00b..bda26033c 100644
--- a/apps/pom.xml
+++ b/apps/pom.xml
@@ -27,12 +27,6 @@
     </distributionManagement>
     
     <profiles>
-        <profile>
-            <id>showcase</id>
-            <modules>
-                <module>showcase</module>
-            </modules>
-        </profile>
         <profile>
             <id>hostedqa</id>
             <dependencies>