diff --git a/assets/javascripts/discourse/routes/admin-plugins-discourse-subscriptions-products-show.js.es6 b/assets/javascripts/discourse/routes/admin-plugins-discourse-subscriptions-products-show.js.es6
index d372097..a679e95 100644
--- a/assets/javascripts/discourse/routes/admin-plugins-discourse-subscriptions-products-show.js.es6
+++ b/assets/javascripts/discourse/routes/admin-plugins-discourse-subscriptions-products-show.js.es6
@@ -8,7 +8,7 @@ export default Discourse.Route.extend({
     let plans = [];
 
     if (product_id === "new") {
-      product = AdminProduct.create({ active: true, isNew: true });
+      product = AdminProduct.create({ active: false, isNew: true });
     } else {
       product = AdminProduct.find(product_id);
       plans = AdminPlan.findAll({ product_id });
diff --git a/assets/javascripts/discourse/templates/admin/plugins-discourse-subscriptions-products-show.hbs b/assets/javascripts/discourse/templates/admin/plugins-discourse-subscriptions-products-show.hbs
index 48d8fd7..352bbce 100644
--- a/assets/javascripts/discourse/templates/admin/plugins-discourse-subscriptions-products-show.hbs
+++ b/assets/javascripts/discourse/templates/admin/plugins-discourse-subscriptions-products-show.hbs
@@ -26,6 +26,9 @@
   <p>
     <label for="active">{{i18n 'discourse_subscriptions.admin.products.product.active'}}</label>
     {{input type="checkbox" name="active" checked=model.product.active}}
+    <div class="control-instructions">
+      {{i18n 'discourse_subscriptions.admin.products.product.active_help'}}
+    </div>
   </p>
 </form>
 
diff --git a/config/locales/client.en.yml b/config/locales/client.en.yml
index 33b5bdb..1a59974 100644
--- a/config/locales/client.en.yml
+++ b/config/locales/client.en.yml
@@ -92,10 +92,11 @@ en:
             name: Product Name
             statement_descriptor: Statement Descriptor
             statement_descriptor_help: Extra information about a product which will appear on your customer’s credit card statement.
-            plan_help: Create a pricing plan to subscribe customers to this product
+            plan_help: Create a pricing plan to subscribe customers to this product.
             description: Description
             description_help: This describes your subscription product.
             active: Active
+            active_help: Toggle this off until your product is ready for consumers.
             created_at: Created
             updated_at: Updated
           product_help: Before cutomers can subscribe to your site, you need to create at least one product and an associated plan.