diff --git a/driver-bundle/pom.xml b/driver-bundle/pom.xml
index e980aff4..187f657e 100644
--- a/driver-bundle/pom.xml
+++ b/driver-bundle/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.microsoft.playwright</groupId>
     <artifactId>parent-pom</artifactId>
-    <version>0.190.0-SNAPSHOT</version>
+    <version>1.10.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>driver-bundle</artifactId>
diff --git a/driver/pom.xml b/driver/pom.xml
index 709f9e26..359d2ef2 100644
--- a/driver/pom.xml
+++ b/driver/pom.xml
@@ -6,7 +6,7 @@
   <parent>
     <groupId>com.microsoft.playwright</groupId>
     <artifactId>parent-pom</artifactId>
-    <version>0.190.0-SNAPSHOT</version>
+    <version>1.10.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>driver</artifactId>
diff --git a/playwright/pom.xml b/playwright/pom.xml
index ec7ba219..0291dfa3 100644
--- a/playwright/pom.xml
+++ b/playwright/pom.xml
@@ -7,7 +7,7 @@
   <parent>
     <groupId>com.microsoft.playwright</groupId>
     <artifactId>parent-pom</artifactId>
-    <version>0.190.0-SNAPSHOT</version>
+    <version>1.10.0-SNAPSHOT</version>
   </parent>
 
   <artifactId>playwright</artifactId>
diff --git a/pom.xml b/pom.xml
index d8458353..3cc05f5a 100644
--- a/pom.xml
+++ b/pom.xml
@@ -6,7 +6,7 @@
 
   <groupId>com.microsoft.playwright</groupId>
   <artifactId>parent-pom</artifactId>
-  <version>0.190.0-SNAPSHOT</version>
+  <version>1.10.0-SNAPSHOT</version>
   <packaging>pom</packaging>
   <name>Playwright Parent Project</name>
   <description>Java library to automate Chromium, Firefox and WebKit with a single API.
diff --git a/tools/api-generator/pom.xml b/tools/api-generator/pom.xml
index a36a4088..08e69cac 100644
--- a/tools/api-generator/pom.xml
+++ b/tools/api-generator/pom.xml
@@ -6,7 +6,7 @@
 
   <groupId>com.microsoft.playwright</groupId>
   <artifactId>api-generator</artifactId>
-  <version>0.190.0-SNAPSHOT</version>
+  <version>1.10.0-SNAPSHOT</version>
   <name>Playwright - API Generator</name>
   <description>
     This is an internal module used to generate Java API from the upstream Playwright
diff --git a/tools/update-docs-version/pom.xml b/tools/update-docs-version/pom.xml
index ebe00115..95502a71 100644
--- a/tools/update-docs-version/pom.xml
+++ b/tools/update-docs-version/pom.xml
@@ -6,7 +6,7 @@
 
   <groupId>com.microsoft.playwright</groupId>
   <artifactId>update-version</artifactId>
-  <version>0.190.0-SNAPSHOT</version>
+  <version>1.10.0-SNAPSHOT</version>
   <name>Playwright - Update Version in Documentation</name>
   <description>
     This is an internal module used to update versions in the documentation based on